Posts By: Jessie Van Gundel

Jessie Van Gundel

How to Build Reliable Cash Flow

Posted by in Accepting Payments, Small Business Shortcuts


Cash flow can be one of the most stressful components when building a business. Many business owners feel “foggy” or unclear about where they stand in their finances on a day-to-day basis. While this is a normal feeling, it’s not a feeling you want to hang onto for long. The longer you put off getting a handle on your finances, the more overwhelming it will feel to wrangle in all the components of your monthly cash flow.

Making time to understand and organize your finances will help set the foundation for revenue growth in the future. If you’re not sure where to start, we’ve highlighted some key areas that can help you gain a feeling of control over your business.

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Jessie Van Gundel

Make the Right Hiring Decisions for Your Small Business

Posted by in People & Culture, Small Business Shortcuts

At the core of any successful hiring strategy are the core values and beliefs of the organization and its leaders. You know your company best and what you want your company to grow up and be in the world. Gut feel or not, take that vision and use that as your guide in hiring and making important growth decisions as you go.

Hiring is a challenge for many small businesses because it does require a significant investment and a significant risk to bring a new person onto your team.

While very business is unique, the two categories we hear business owners mention the most as being the most important when making hiring decisions are people and investment.

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Jessie Van Gundel

3 Ways to get and Keep More Customers

Posted by in Leadership, Small Business Shortcuts


As your business grows, you may find that it becomes harder and harder to be as proactive about your business’ growth as you’d like. Keeping up with the day-to-day and managing the curveballs you encounter on a regular basis often distract and take time away from the long-term strategy of running your business. This is a common theme among small business owners and a pretty normal feeling for a business that’s growing, but now is the time to take a step back and figure out how to manage your growth in a way that will let you control and steer the direction of where your company is going.

For most service-based businesses, the customer relationship is one of the most important components of your success. Knowing that, it’s time to take a look at your customer base from a strategic standpoint, and use that information to inform how you will grow your customer base in the future.

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Jessie Van Gundel

Are you building the right growth strategy for your startup business?

Posted by in Leadership, Small Business Shortcuts

business woman in front of two roads thinking deciding hoping for best taking chance

Taking a business from an idea to a realization is a big accomplishment. Oftentimes business growth can catch a small business owner by surprise, they are so busy maintaining the business that they forget to make time to think about a business growth plan.

You might be wondering how you’ll know if and when your business is ready to grow. While every business is unique, there are some signs to look for. Take our quiz to see where you stand.

Take the Quiz: Is your business ready to grow up?

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Jessie Van Gundel

6 Great Resources for Entrepreneurial Veterans

Posted by in Small Business Shortcuts

United States of America flag poles during holiday memorial celebration

When some veterans get out of the military they decide to go back to school full time. This can be a great option when they are able to use their military benefits to pursue a degree. This may not be a viable or the right option for every veteran and it’s important to know that there are other paths available and supported by a number of organizations.

Many veterans dream of starting their own business but feel like they don’t have a network outside of the military and are unsure where to start. To help on you on your way, we’ve compiled a list of great veteran-resources for starting a business or gaining some new skills.

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Jessie Van Gundel

Build a Foundation of Recurring Revenue for Your Service-Based #SideHustle

Posted by in Leadership, Small Business Shortcuts

busy entrepreneur takes a minute to think

Whether you’re an entrepreneur at heart or just want to make some extra cash on the side, the Gig Economy is infiltrating our work lives and with it, the way we think about and manage our careers is evolving too. If you want to be your own boss but aren’t ready to set off on your own, or you want the best of both worlds (working for an employer with your side business humming along in the background), the key to this kind of flexibility and opportunity is establishing recurring revenue.

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Jessie Van Gundel

A Quick 2-Step Guide to Growing Your Business

Posted by in Small Business Shortcuts

quickguide_grow_pexels-photo-28456-copy

You started your business, you did all the right things (business licenses, patents, bank accounts, built a website, etc). Things are going pretty well, but you know you need to grow your revenue in order to really grow your business.  It can seem daunting to many business owners to decide which steps to take next. To make this process more doable, try to focus on a couple of goals. In this case, let’s talk about growing your business by getting new customers and boosting revenue from your current/retained customers.

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Jessie Van Gundel

Three Tips for Selling Services Online

Posted by in Accepting Payments, Small Business Shortcuts

womanoncomputeros_startup-photos_600x200

Many business owners are aware of the opportunity that exists in selling online but are at a loss for where to start, especially when it comes to selling services as opposed to physical retail items online.

If you are like many of the service-based business owners we talk to you, you might be concerned about how you will manage your customers once you start selling online. The following tips will help you identify the right solution for your business, as well as what you can do to sell smarter online.

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Jessie Van Gundel

Does Your Business Need Video Marketing?

Posted by in Small Business Shortcuts

Image Credit: Pexels.com

I have an 11-year history as a video producer and video editor, working with small businesses, nonprofits, corporations, and creative agencies. Over the years, I’ve learned what works and what doesn’t. I hate to see anyone spend money and time because they think they “need a video” but then not have a plan for how to use it to help their business.

Here are some things to consider and some questions you should first ask yourself, before you ever call a video vendor:

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