Dear CandidateSo your small business is starting to gain traction? How exciting! Once your small business starts to thrive, you quickly realize that you cannot do everything yourself. Whether you are just about to hire your first assistant, or are the leader of a team that is growing faster than you ever imagined, the ability to locate, attract, and hire the right people is a critical component of your business strategy.

We hear a lot of news stories about the unemployment rate nationwide, but there are a number of cities where unemployment is low. Regardless of the numbers in your city, the fact remains that finding the right team member requires more than simply posting a job opening that lists required experience, job responsibilities, and compensation. Although this approach may generate an avalanche of resumes, you’re unlikely to find the perfect match for both the position and your company.

A recent inc.com post, A Job Listing Should Be Like a Love Letter, suggests a different approach. Your “love letter” should be a message targeted to exactly the type of person you want to attract, and be written in a way that makes them feel that your job posting was created especially for them. To craft your ideal next job listing, the article suggests you answer the following four questions:

  1. What is the real business need the right person will solve?
  2. How will we quantitatively measure success so we can recognize a top performer?
  3. What are the common attributes of our top performers–hard skills, soft skills, what they do in their free time?
  4. Why would the right person want this job?

Once you have those answers, create a description that makes the right person connect with the position and with your company “emotionally, aspirationally, and functionally.”

In addition to a compelling job description, a compelling job title can also help attract the right type of applicants. Another post, Exciting Job Titles Can Be Powerful Recruiting and Retention Tools, details how a creative job title can make a mundane job feel unique. The article contends that job titles can not only help prospective candidates perceive a connection between a role and their own value, but also shape your customers’ perception of your company’s employees. For example, the post notes that staffers of the Apple Genius Bar are essentially customer service and tech support personnel, but that the title of “Genius” elevates the position in the eyes of the employee, and in the eyes of Apple customers.

The post outlines the key features of a compelling job title, such as inspiring confidence and driving action. You’ll also find guidance for crafting great job titles, including a list of suggested words to use, and tips for implementing a titling strategy for your business.

Of course, you can take creative titles too far. These Dilbert Cartoons illustrate the concept gone awry.

This Small Business Tip from PaySimple offers one more way to optimize and accelerate your business.

Lisa Hephner

Lisa Hephner

My name is Lisa, and I'm the Vice President of Knowledge, responsible for the management of corporate, product, competitor, marketplace, legal, and regulatory knowledge, and creation and dissemination of knowledge tools using these assets to PaySimple prospects, customers, employees, and partners.

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