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“What current issue should developers of mobile technology/apps be considering, and how can companies get out ahead of the issue?”
Barely a day goes by without a news article or legislative proposal on mobile privacy issues. The California Attorney General has been aggressively policing apps without privacy policies, even suing Delta Airlines for not having one. Major app marketplaces have cut deals with the California AG where they may report apps without privacy policies to regulators for potential enforcement action. Federal laws are being introduced on a regular basis regarding how apps collect data and disclose their information gathering practices to the public, such as the proposed 2013 APPS Act, which requires apps to post and comply with privacy policies.
Best practice teaches that developers should bake privacy considerations into their apps from day one. Thinking about issues like security and information sharing both before and during the development process can reduce the costs of compliance and minimize the need to make changes later on.
About the Advisor
Scott Smedresman is an associate of the SorinRand law firm. He concentrates his practice in corporate technology transactions and intellectual property-related agreements, including license, development, collaboration, distribution, service, and maintenance agreements, as well as trademark and copyright strategy, prosecution, enforcement, and infringement.
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