Ask the Advisor is a weekly PaySimple column featuring reader-submitted small business questions answered by our panel of business professionals. If you would like to submit a question, or become a PaySimple business advisor, please read the information at the bottom of this article.
This week’s question is answered by Rachel Vermeal, digital marketing strategy & communication consultant and the Marketing and Membership Manager for Colorado Mountain Club
“Does having a social media presence really matter if we’re a small business? I understand why Coke wants a Facebook page, but what about a local CPA firm?”
Social is the growing trend in everything. I believe my husband reminds me occasionally to “Eat it – don’t Tweet it!” But the key component to social is sharing. I share what I like and often, friends will follow. If a friend likes a restaurant, I will probably try it. If a friend had a stellar tax guy or gal – there is a high chance I will use them, too.
And for even the smallest of companies, social media has become as important as the monthly Chamber of Commerce networking event. With over Facebook reporting 665 million daily users for Q1 of 2013, Facebook allows small businesses a targeted way to talk to their customers. From CPAs sharing tax laws and premium advice for potential customers to the local food trucks letting hungry followers know their location (I like the cupcake trucks!), tools like Facebook Pages and Twitter provide companies of all sizes a way to share and communicate with their community. This gives small businesses a chance at brand recognition in the sea of corporate competition.
Not convinced, yet? Besides the fact that the basic tools are free – scheduled posts so you aren’t chained to your computer at all times, Insights or metrics to rate the efficacy of your efforts, and event pages. You can also opt into using targeted advertising by purchasing sponsored posts or ads that companies can aim toward to specific age groups, geographic areas and interests.
To contact Rachel, please email her at: rachel(at)makestuffcreative(dot)com
About the Advisor
As a marketing consultant, Rachel is dedicated to helping organizations harness the traditional and digital tools of the ever-changing scene of outreach and marketing communications. A mix of techie geek and creative problemsolver, she specializes in digital marketing strategies and knows how to get creative with tight budgets. Her strategic marketing background and customer/donor engagement knowledge has helped dozens of local and national organizations meet their communication goals. www.makestuffcreative.com
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