Ask the Advisor is a weekly PaySimple column featuring reader-submitted small business questions answered by our panel of business professionals. If you would like to submit a question, or become a PaySimple business advisor, please read the information at the bottom of this article.
This week’s question is answered by Rachel Vermeal, digital marketing strategy & communication consultant and the Marketing and Membership Manager for Colorado Mountain Club.
“We’re a small day care that runs on a tight budget, but we’re looking to grow. What are some cost effective ways we can increase our visibility without making any large financial investments?”
There are tons of free and low cost solutions out there to engage your current clients and target potential customers in your area. But be prepared to put in some sweat equity and carve out a few hours to get the ball rolling.
First, find the value in your business and find creative ways to tell your story. Ask yourself and your staff: What makes you stand out in your industry? Do you have top-notch staff? How do you make it easier for busy parents? Does your business offer one-of-a-kind programs?
Then start sharing your story and your value with the community. Local papers and business journals, co-marketed events, and email newsletters are great places to start and will help you increase your company’s visibility within your local and regional area.
When the community reads your story, it adds strength to your business. By working with reporters from local papers you are able to give your business credibility and visibility with local interest or business start-up stories.
Co-marketing or collaborative marketing is a great way to increase your company’s profile. If you are planning a fundraising event or annual get-together, working with another area business could double your exposure.
Still seen as a cost effective way to communicate with your current clients, a monthly email newsletter is a great option. Small companies can start up email newsletters easily with services like AWeber, Constant Contact, Mail Chimp, and many others.
Each of these services offers free and low cost solutions for clients with less than 500 customers. Plus, they have customizable templates that make your emails look slick and professional. Just remember, your clients are busy. So make the content worth their time. Try offering targeted tips, staff profiles, helpful articles and an upcoming events calendar.
To contact Rachel, please email her at: rachel(at)makestuffcreative(dot)com
About the Advisor
As a marketing consultant, Rachel is dedicated to helping organizations harness the traditional and digital tools of the ever-changing scene of outreach and marketing communications. A mix of techie geek and creative problemsolver, she specializes in digital marketing strategies and knows how to get creative with tight budgets. Her strategic marketing background and customer/donor engagement knowledge has helped dozens of local and national organizations meet their communication goals. www.makestuffcreative.com
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