If you’re tired of Tahoma, think Calibri is no longer cool, are ready for Arial to take off, believe the time for Times has passed, and wish Verdana would be gonna, then its time to grab some new fonts for your small business marketing materials.
While you can certainly pick up packs of free fonts from many places on the web, or in graphics CD sets, those are the same tired fonts that have been distributed in collections for the past fifteen years.
Your small business deserves something new and unique. Luckily, there is a font source that delivers: YouWorkForThem (YWFT). The company was founded in 2001 “by designers for designers” with the mission of, “providing one thing: the best fonts in the world.” As of this writing, they have 30,373 of them available, 94 of which are available in free versions.
Not only do you get font sets with letters (including bold, italic, and thin versions), there are also fonts that provide image sets such as the patterns (bottom row in the post graphic: Melany Lane), and icons (top row in the post graphic: Veneer Extras).
In addition to the free fonts, YWFT also offers a large selection of paid font sets typically starting at as low as $4 for a single font, or $30 for a font family. The YWFT blog often advertises sales with fonts as low as $1 each, and large families for as low as $15.
Before deciding to download and/or buy you’ll have a chance to fully preview the font using the Type Tester tool. You can enter any text and see how it will render using any variant of the selected font. That way there will be no surprises if, for example, it is designed to leave out vowels, or uses a symbol in place of round letters.
To get the free fonts you’ll need to register with your name, email, and mailing address. (A credit card is not required unless you are making a purchase.) Once you do that, simply add the fonts you want to your cart and check-out. Fonts are available for PC and MAC desktop versions, as well as web and mobile versions. However, for most uses you’ll want the desktop OpenType (.otf) or True Type (.ttf) fonts. This will enable you to use the fonts in Microsoft Word, PhotoShop, and most other word processing and graphics programs.
Once you’ve checked out on YWFT you’ll see a download button for each font you added to your cart. To install them on your computer, save the font file to your Fonts folder. (For Windows: C:\WINDOWS\Fonts. For MAC: /Users/Your_Username_Here/Library/Fonts). You can also save them to any location on your computer and drag them to the Fonts folder, which will install them for use. Then, open any application that uses fonts, and you should see them.
HINT: If you don’t see the font, and you’re using Windows, navigate to the new font in the Fonts folder, then right-click on it and select “Properties.” In the Attributes section there will likely be an “Unblock” button. Click the button, then click “Apply.” Your new font should now be available for use.
In addition to fonts, YWFT also offers a selection of vectors, images, videos, sounds, and brushes for Vector and PSD use. If you do purchase, they give you $5 in store credit for every $50 you spend.
But, it’s not necessary to spend a dime to get some great fonts that will make your small business marketing stand out. So, ditch that Times New Roman headline today and replace it with MNSTR Shadow or something else equally unique.
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