Think about how you use your phone and your computer to manage your life. We keep up with friends, register for events, pay bills, and schedule appointments – all from our personal devices. If you’re like many business owners, you are looking for ways to offer the same level of convenience to your customers. By enabling your customers to book and schedule online, you can provide them this convenience and a better customer experience.

If you’re not using online appointment booking software yet, here are 7 reasons why you should consider it.

If you have recently started offering online scheduling, you need to let your customers know that you now have a booking tool available, and then make it simple for them to use it.

small business owner using computer to view booksimple

Meet your customers where they are looking for you by adding [Book Now] buttons to the places where your business has a presence online.

Think about your typical customer, how do you usually talk to them online? (or where are they most likely to respond to news that you share with them?) Jot down the places that come to mind first and focus on the ones that make the most sense for your unique business.

Take Your Small Business From Scrappy to Successful

Lessons on growing up a business from entrepreneurs like you.
Click here to access the FREE [eBook]

5 Ways to use a [Book Now] button to get more appointments

1 – Facebook

If your customers follow you on Facebook, encourage more of them to schedule online with a [Book Now] button on your business’ Facebook Page.

How to:

*Tip: Make an announcement on your wall that you now offer online booking through the [Book Now] button on your Facebook page. Then, also consider promoting your Call to Action button through Facebook.

 

2 – Yelp

Do your current customers actively review your services? Do new customers find you by searching Yelp? If so, use the “Call to Action” feature to add a [Book Now] button to your business page.*

yelpscreenshot

*Access to this tool will depend on the advertising program you use, learn more on Yelp.

 

3 – Your Website

A great way to drive your customers towards your online booking software is to include a button on your home page. Many customers may search your page to find your phone number to call you for an appointment; give them the option to book right from your site with a [Book Now] button.

How to:

Use the embed code from your booking software to embed a button on your website.

slider_website
pretendmassagesite4

 

4 – Emails

If you use email to share news, announcements, or events with your customers, send them an email letting them know about your new online booking option and include a [Book Now] button in the email.

How to (two ways):

1. Use a text hyperlink in your email to [Book Now].

hyperlinkicon

  • Highlight the word(s) you want to hyperlink
  • Right-click or use the hyperlink creator in the interface of your email tool
  • Link to your booking page

2. Use a hyperlink on a [Book Now] button image.

hyperlinkicon

  • Create an image to use as your button
  • Insert the image into your email
  • Right-click the image or use the hyperlink creator in the interface of your email tool
  • Link to your booking page

You can use a tool like Pic Monkey, Paint or Canva to create a quick button image

book now button

Right-Click on image to save

 

5 – Blog Posts

Do you have a blog for your business? If so, a great way to introduce your customers to your staff is by highlighting them on your blog. Share their story and include [Book Now] buttons in the post:

How to (two ways):

1. Insert a button image and hyperlink to booking page.

hyperlinkicon

 

  • Highlight the word(s) you want to hyperlink
  • Right-click or use the hyperlink creator in the interface of your blogging tool
  • Link to your booking page

2. Insert the embed code for the button from your booking software into the html of your blog post.

booknowblog_slider0
booknowblog_slider1
booknowblog_slider2

[Tweet “5 Ways to use a [Book Now] button to get more appointments via @PaySimple”]

  • Looking for appointment book software? Learn more about BookSimple, powered by PaySimple.
Jessie Van Gundel

Jessie Van Gundel

Jessie is a Content Marketing Manager at PaySimple, responsible for creating and implementing content that supports and empowers small businesses. She enjoys spending time with her family, reading, writing, biking, hiking, and being outside whenever possible.

More Posts - LinkedIn