Tips for Small Businesses

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Reads of the Week – April 24th

Date: April 24, 2015

News on Any Platform: Computer, Tablet, MobileWe know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments.

It came. We Saw it. But did you conquer? Mobile-geddon, that is. Google bucked their normal trend of just changing algorithms (see: panda, penguin) and gave businesses a couple month heads-up and a ton of tools to prepare for the switch to a better mobile searching experience for customers. The media wrote a bunch of articles — some touting the ‘huge deal’ of this change and others, a little more grounded – and a lot of us watched to see what would happen to our sites. Luckily, the shift is on a page-by-page basis and it might not be instantly obvious, so it’s important to continue to test your site and make changes so that you can be ahead of your competition.

Websites. While being more mobile-friendly is one thing, it’s potentially advanced for a lot of business owners who just want to generally get a better website experience for their customers. Here are 5 very important things your website needs to do in order to gain trust from anyone who visits it — desktop or mobile.

Once you’ve done that mini-audit of your site, you might also want to do a little health check-up on yourself as an entrepreneur. In order to keep your business thriving, you need to assess where you are and where you want to go.

Coming up on May 4th-8th is National Small Business Week! Even though the official SBA sponsored events will be in a limited number of cities, it is an awesome week to recognize your business and the impact it has both locally and for the economy. Check out your local chamber of commerce for events happening in your town.

Finally, also up in the world of changes, Facebook has made another small step towards you staying more updated on your friends lives than the content produced by your business. While this is great from a personal standpoint (the baby pictures! the weddings! the grey’s anatomy spoilers!), it will also minimize your brand reach. Learn a bit more about it here.

 

How to Get a Chip-and-PIN Credit Card for Your Small Business

Date: April 21, 2015

If your small business having a "Chip-and-PIN" enabled credit card is no big deal. If you or your staff need to travel internationally—even if just to Canada—you may run into problems. While most major tourist destinations will not only support…

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Paying it Forward

Date: April 20, 2015

I left the office Friday evening in a really great mood. We had just ended a great March which finished a fantastic first quarter. I was on the phone with one of my board members discussing some really exciting growth opportunities when my car was hi…

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Reads of the Week – April 17

Date: April 17, 2015

We know you’re busy, so we pulled together the most interesting reads of the week from pre-hire testing, to the most clever new products for spring, to a smart pillow that improves your sleep.

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5 Ways to Make Tax Season Easier Next Year

Date: April 15, 2015

Today is Tax Day. If you have already filed your business and personal tax returns, congratulations! If you are one of the almost 12 million people who file an extension -- get back to work if you owe money, as you will still need to pay about 90% of…

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Non-Bank Options for Small Business Loans

Date: April 14, 2015

Consider these alternatives to traditional bank and SBA loans if your business is new, your credit isn’t stellar, and/or you need a very short-term loan.

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Life is All About the Moments

Date: April 13, 2015

I was in Santa Monica last weekend enjoying spring break with my daughter. While we were hanging out at the pool, I overheard the conversation next to me. OK, I was eaves dropping, but we were actually in the hot tub, so it was tough not to listen in…

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Reads of the Week – April 10th

Date: April 10, 2015

We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners including tax deductions, social media lessons, and getting a website for your business.

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Two Free iPad Apps from Adobe for Creating Video Presentations, plus Android and Desktop Alternatives

Date: April 07, 2015

There was a time when visually stunning, interactive marketing materials with cinema-quality animation, studio-recorded music, and professional photography were exclusively available to large companies with seemingly bottomless budgets. Happily, tha…

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We Are Always at the Best Place We Have Ever Been

Date: April 06, 2015

At the beginning of all of our quarterly board meetings I spend the first few minutes giving a high-level overview of where we are as a company.  It is always my intent to give my board the most honest and transparent view of where we are as a com…

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