QR (Quick Response) codes are 2-d barcodes comprised of black dots on a white background, that when decoded by QR reader software on a smartphone display a webpage or a marketing message, initiate a phone call or an email, or even pull up a map pinpointing your business location.
QR codes are not new technology—they’ve been used in industrial settings for years. (A Toyota subsidiary invented them.) Nor is the concept of bar code marketing messages new—anyone remember the (failed) CAT reader from the mid-1990s? However, QR codes are fast becoming integral parts of mobile marketing programs as more and more people are using smart phones equipped with cameras and QR reader software.
If you’d like to try them as part of your marketing program, start out by using Quikqr to generate QR code images for free.