Social Fishing: A Small Business Guide to Social Media

Posted by on Jul 3, 2012 in Marketing, Social Media | 2 Comments

We’ve all done it at least once, right? We jump in a boat and ride out into open water with our fishing pole and an assortment of bait. Now the questions come out:

“What fish am I trying to catch?”
“Is this a good spot to cast out?”
“Which bait do I use?”
Or most likely, and my personal favorite:“Why didn’t I think of these things before I came out here?”

This is where the resemblances between social media and fishing start to come out. Just like a good fisherman, you have to prepare yourself ahead of time for what you’re hoping to accomplish. The bait you use for one type of fish may not be the same for another. Some fish may prefer certain bodies of water or only live in one place. But how can these questions help you define a social marketing plan for your small business? Let’s find out.

5 quick tricks to optimize your marketing

Posted by on Jan 20, 2012 in Social Media, Strategy | No Comments

Whether you’re writing a press release, ad copy, content for a webpage, a blog post or an email campaign, there are some quick and easy steps you can take to optimize your marketing content.

Skip over the obvious proofread-proofread-proofread step for a minute, assuming your content is beautifully free of grammatical errors, and try out one or all of the following ideas to give your copy an extra boost.

Small Business Health Tips – Part 1: Knowing your customer’s DNA

Posted by on Nov 14, 2011 in Small Business, Strategy | No Comments

If you aren’t in retail, the upcoming holidays can be a slower time for your business, which makes it the perfect time to get your business into tip top shape for an amazing start to 2012. We’ll be writing a four part series with a check list you can use to do a small business health assessment. Each checklist item will include some easy tips to get your business ready for a fabulous 2012.

Checklist Item #1: Do You Know Your Customer’s DNA?

Discovering Your Customer DNA. Take a look at your best customers, and those you tried to acquire but didn’t or that cancelled in the last year and see what the different categories have in common. Your customer DNA can involve all kinds of different data such as: