If you aren’t in retail, the upcoming holidays can be a slower time for your business, which makes it the perfect time to get your business into tip top shape for an amazing start to 2012. We’ll be writing a four part series with a check list you can use to do a small business health assessment. Each checklist item will include some easy tips to get your business ready for a fabulous 2012.
Checklist Item #1: Do You Know Your Customer’s DNA?
Discovering Your Customer DNA. Take a look at your best customers, and those you tried to acquire but didn’t or that cancelled in the last year and see what the different categories have in common. Your customer DNA can involve all kinds of different data such as: