Lisa Hephner

Password Paranoia: Is Your “Strong Password” Really as Strong as You Think It Is?

Dilbert.com With all the personal, confidential business, and financial information protected by our passwords, creating strong ones is critically important. Unfortunately, it is far more difficult than it used to be. While definitions of a strong password vary, the most common advice is to create at least an eight character password comprised of capital and lowercase letters, numbers, and special characters. However, today this is wholly inadequate. Even though that 96 character data set yields...

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Lisa Hephner

Why Sitting on Your Feet While On a Conference Call Is A Bad Idea, and Other Conference Call Tips

falling_phoneIn 1876 Alexander Graham Bell made the first successful telephone call, speaking the famous words, “Mr. Watson come here, I want to see you” and 80 years later in 1956 the conference call was born. Some would argue that telecommunication has gone downhill from there. The dreaded conference call-- It could be the ubiquitous business experience, affecting large and small businesses people alike. From the urban legend anecdotes of hearing bathroom noises,...

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Lisa Hephner

Peek Under the Covers of Your PC

speccy1If you’ve ever had a tech support technician ask the type of motherboard or graphics card you’re using, wondered whether you have free slots to add more RAM (memory) to your computer and the type of RAM you have, or worried that your computer is getting too hot when it’s in use, then Speccy is for you. This little free application scans your Windows computer and provides a comprehensive list...

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Lisa Hephner

Memejacking for Small Business Marketing

meme_kermit Got Meme?

A “Meme”is a video, image, catchphrase, concept, word, or hashtag that is spread virally via the Internet. Memejacking is the practice of using an already viral meme as part of your own marketing efforts. This strategy not only enables you to create a message that you already know will interest and resonate with a large audience, but it also enables you to take advantage of popular...

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