Lisa Hephner

Memejacking for Small Business Marketing

meme_kermit Got Meme?

A “Meme”is a video, image, catchphrase, concept, word, or hashtag that is spread virally via the Internet. Memejacking is the practice of using an already viral meme as part of your own marketing efforts. This strategy not only enables you to create a message that you already know will interest and resonate with a large audience, but it also enables you to take advantage of popular...

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Lisa Hephner

Free Tool Helps Keep Your PC Drivers Up-to-Date

iobitHardware and device manufacturers routinely update their drivers to fix problems and to provide improved performance. However, they don’t always advertise the updates and you many not even know that they are available or where to get them—this is particularly true if you don’t have a firm handle on all of the hardware components used in your computer. Additionally, not using the latest drivers can slow your computer’s performance and can...

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Mel Torgusen

3 Ways to Bring Authentic Feedback Into Your Company

FeedbackAt PaySimple, we are fanatics about being authentic in your approach to work and throughout each interaction each other. Providing authentic feedback is something we talk about a lot-- whether it’s a pat on the back or a suggestion for improvement, we try to keep  feedback flowin’. But, it's so much easier said than done....

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Kristin Piccirillo

3 Important Things Employers Should Know When Hiring

PaySimple's Ask the AdvisorAsk the Advisor is a PaySimple column featuring reader-submitted small business questions answered by our panel of business professionals. If you would like to submit a question, or become a PaySimple business advisor, please read the information at the bottom of this article. This week's question is answered by the SorinRand Law Firm.

Question:

"What are the primary things I need to know when hiring a...

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Lisa Hephner

7 Small Business Performance Review Resources and One Great Case Study

Performance AppraisalsWith the July 4th holiday coming up this weekend, you are probably more inclined to be thinking about the annual company picnic than annual performance reviews. However, a recent series in the New York Times You’re The Boss blog pierced that festive summer mood with a thought-provoking case study of how instituting performance reviews helped solve the problem of a troublesome long-time employee. Read the full blog series, then use these seven resources...

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Lisa Hephner

The Best of Small Business Summer Reads

Open books: The opensource.com summer reading listSummer officially arrived last Saturday, along with its many rights including vacations, relaxation, and time in the sun. As a busy small business owner, you may balk at taking time off for an extended vacation. But, there is no excuse for not granting yourself at least a little “me” time to unwind and relax. Of course, if you need help rationalizing taking a break from your...

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Mark Pickart

5 Ways To Better Plan Your Day

To-Do Most days I leave the office feeling great, I can usually look back at the day and be proud of everything I was able to accomplish. But unfortunately not every day ends this way, sometimes I walk out wondering what did I just do for the last 8 hours! Everyone starts their day with the best of intentions ready to take on the world but what happens on the days...

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Lisa Hephner

Free Money to Help Grow Your Small Business

Money EverywhereWhat could you do with a bit of extra cash? Launch a new product…Strengthen your brand…Embark on an ambitions advertising and marketing campaign…Hire more staff to improve customer service… the possibilities are as limitless as your imagination and your drive. Enter one of these small business contests, or apply for a small business grant. You have nothing to lose (except a bit of your time), and even if you don’t win...

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