As a small business owner, you may think that you have little leverage when negotiating with large companies or even with a single consumer for a big-ticket item or project. However, before you give up more than you’d like, try some of the strategies discussed here to create a winning deal for everyone involved.
A “Meme”is a video, image, catchphrase, concept, word, or hashtag that is spread virally via the Internet.
Memejacking is the practice of using an already viral meme as part of your own marketing efforts. This strategy not only enables you to create a message that you already know will interest and resonate with a large audience, but it also enables you to take advantage of popular searches and search phrases used on search engines and social media sites.
Hardware and device manufacturers routinely update their drivers to fix problems and to provide improved performance. However, they don’t always advertise the updates and you many not even know that they are available or where to get them—this is particularly true if you don’t have a firm handle on all of the hardware components used in your computer. Additionally, not using the latest drivers can slow your computer’s performance and can also potentially cause conflicts when new devices are installed.
A free software application, IObit’s Driver Booster, provides the tools you need to keep all your computer drivers up-to-date.
With the July 4th holiday coming up this weekend, you are probably more inclined to be thinking about the annual company picnic than annual performance reviews. However, a recent series in the New York Times You’re The Boss blog pierced that festive summer mood with a thought-provoking case study of how instituting performance reviews helped solve the problem of a troublesome long-time employee. Read the full blog series, then use these seven resources to create or optimize your own small business performance review program.
Summer officially arrived last Saturday, along with its many rights including vacations, relaxation, and time in the sun. As a busy small business owner, you may balk at taking time off for an extended vacation. But, there is no excuse for not granting yourself at least a little “me” time to unwind and relax. Of course, if you need help rationalizing taking a break from your hectic schedule, select a title or two from one of these business-related reading lists. You’ll not only escape into a good book, but you may just learn something that will help you better run your small business.
The following book lists cover a wide range of business topics, so you’re sure to find something to your liking.
What could you do with a bit of extra cash? Launch a new product…Strengthen your brand…Embark on an ambitions advertising and marketing campaign…Hire more staff to improve customer service… the possibilities are as limitless as your imagination and your drive. Enter one of these small business contests, or apply for a small business grant. You have nothing to lose (except a bit of your time), and even if you don’t win a prize or get awarded a grant, you will have generated some great publicity for your company.
Small business owners do it all—from creating business plans, to marketing, sales, billing, customer management, and even sweeping the floors. Unfortunately, part of doing it all is making do with what you can do, because you simply can’t be an expert in everything. And while it would be nice to hire an expert to take care of business-critical functions like the design, content, and optimization of your website and the crafting of your sales messages and presentations; in many cases (particularly when the business is just starting up), it is simply not economically feasible. So, like the entrepreneur you are—you simply jump in and do it.
Even if you are a fast learner with a can-do attitude, you are bound to make some novice mistakes along the way. While there is no substitute for the experience you will gain as you experiment with different designs and messages, there is also no reason not to seek out the advice of experts who already know where beginners often falter. To that end, the following resources highlight common design and content mistakes beginners typically make, and provide examples of the right way to do things.
Research shows that 80% of internet searches are informational and just 10% are transactional, yet a majority of search spend targets transactional searches. Small businesses are easily crowded out of the transactional search pool by big companies with big budgets, but can leverage passion, in-depth knowledge of their customer base, and the great equalizing power of the Internet, to stand-out in results for informational searches.