15 Negotiation Strategies & Tactics for Small Business

Posted by on Jul 22, 2014 in Tip of the Week | No Comments

17 -- Negotiation -- WinWin: What You Need -- Some of the Icons for Anthony Iannarino's New BookAs a small business owner, you may think that you have little leverage when negotiating with large companies or even with a single consumer for a big-ticket item or project. However, before you give up more than you’d like, try some of the strategies discussed here to create a winning deal for everyone involved.

Memejacking for Small Business Marketing

Posted by on Jul 15, 2014 in Tip of the Week | No Comments

meme_kermit Got Meme?

A “Meme”is a video, image, catchphrase, concept, word, or hashtag that is spread virally via the Internet.
Memejacking is the practice of using an already viral meme as part of your own marketing efforts. This strategy not only enables you to create a message that you already know will interest and resonate with a large audience, but it also enables you to take advantage of popular searches and search phrases used on search engines and social media sites.

Free Tool Helps Keep Your PC Drivers Up-to-Date

Posted by on Jul 8, 2014 in Tip of the Week | No Comments

iobitHardware and device manufacturers routinely update their drivers to fix problems and to provide improved performance. However, they don’t always advertise the updates and you many not even know that they are available or where to get them—this is particularly true if you don’t have a firm handle on all of the hardware components used in your computer. Additionally, not using the latest drivers can slow your computer’s performance and can also potentially cause conflicts when new devices are installed.

A free software application, IObit’s Driver Booster, provides the tools you need to keep all your computer drivers up-to-date.

7 Small Business Performance Review Resources and One Great Case Study

Posted by on Jul 1, 2014 in Tip of the Week | No Comments

Performance AppraisalsWith the July 4th holiday coming up this weekend, you are probably more inclined to be thinking about the annual company picnic than annual performance reviews. However, a recent series in the New York Times You’re The Boss blog pierced that festive summer mood with a thought-provoking case study of how instituting performance reviews helped solve the problem of a troublesome long-time employee. Read the full blog series, then use these seven resources to create or optimize your own small business performance review program.

The Best of Small Business Summer Reads

Posted by on Jun 24, 2014 in Tip of the Week | No Comments

Open books: The opensource.com summer reading listSummer officially arrived last Saturday, along with its many rights including vacations, relaxation, and time in the sun. As a busy small business owner, you may balk at taking time off for an extended vacation. But, there is no excuse for not granting yourself at least a little “me” time to unwind and relax. Of course, if you need help rationalizing taking a break from your hectic schedule, select a title or two from one of these business-related reading lists. You’ll not only escape into a good book, but you may just learn something that will help you better run your small business.

The following book lists cover a wide range of business topics, so you’re sure to find something to your liking.

Free Money to Help Grow Your Small Business

Posted by on Jun 17, 2014 in Tip of the Week | No Comments

Money EverywhereWhat could you do with a bit of extra cash? Launch a new product…Strengthen your brand…Embark on an ambitions advertising and marketing campaign…Hire more staff to improve customer service… the possibilities are as limitless as your imagination and your drive. Enter one of these small business contests, or apply for a small business grant. You have nothing to lose (except a bit of your time), and even if you don’t win a prize or get awarded a grant, you will have generated some great publicity for your company.

Tips for Small Business Contracts & Negotiations

Posted by on Jun 10, 2014 in Tip of the Week | No Comments

From A Night at the Opera (1935).  The Contract Scene with Groucho Marx and Chico MarxOnce you’ve made that big sale and your dream big-business customer has finally said, “yes” your work is likely just beginning. Now, you need to negotiate and sign a contract to truly close the deal.

Are You Making These Common Design & Content Mistakes?

Posted by on Jun 3, 2014 in Tip of the Week | No Comments

onyourplateSmall business owners do it all—from creating business plans, to marketing, sales, billing, customer management, and even sweeping the floors. Unfortunately, part of doing it all is making do with what you can do, because you simply can’t be an expert in everything. And while it would be nice to hire an expert to take care of business-critical functions like the design, content, and optimization of your website and the crafting of your sales messages and presentations; in many cases (particularly when the business is just starting up), it is simply not economically feasible. So, like the entrepreneur you are—you simply jump in and do it.

Even if you are a fast learner with a can-do attitude, you are bound to make some novice mistakes along the way. While there is no substitute for the experience you will gain as you experiment with different designs and messages, there is also no reason not to seek out the advice of experts who already know where beginners often falter. To that end, the following resources highlight common design and content mistakes beginners typically make, and provide examples of the right way to do things.

The Brain in Small Business Marketing

Posted by on May 27, 2014 in Tip of the Week | No Comments

neuromarketingYour customers’ brains reveal what they can’t or won’t tell you– use neuromarketing theories to craft sales and marketing campaigns that trigger the brain’s “buy” response.

Why Small Businesses Should Target Informational Search Queries

Posted by on May 20, 2014 in Tip of the Week | No Comments

Search Query TypesResearch shows that 80% of internet searches are informational and just 10% are transactional, yet a majority of search spend targets transactional searches. Small businesses are easily crowded out of the transactional search pool by big companies with big budgets, but can leverage passion, in-depth knowledge of their customer base, and the great equalizing power of the Internet, to stand-out in results for informational searches.