Author Archives: Jenae Wiegert

About Jenae Wiegert

Jenae has over 18 years’ experience in Product Management and Marketing, spanning a variety of industries and company sizes. Jenae currently serves as the VP of Product Management and Marketing at PaySimple - defining, delivering and marketing solutions that help small businesses save time and get paid faster. Prior to PaySimple, Jenae led product management and client services at Yield Software, working directly with SMBs to create and optimize their search engine marketing including SEO, PPC and landing page optimization. Before Yield Software, Jenae spent several years in various product management and product marketing roles at Siebel Systems and Oracle - with responsibilities including Siebel’s flagship sales force automation product, a usability task force and product management for next generation platforms Nexus and Fusion. Jenae began her career in marketing and business development at Warner Lamber and Honeywell. Jenae holds an MBA in International Marketing from the Thunderbird School of Global Management.

My doors are open! Now how do I get paid?

Time-consuming billingThe first day “the doors open” is an amazing feeling for a small business owner, filled with a sense of accomplishment, pride, and hope for the future. Even though he or she has often tackled high hurdles to get to this step, what lies ahead can be even tougher.

All too soon, the reality sets in that instead of being able to spend time pursuing a passion, a business owner gets bogged down in all the administrative minutia of running a business. It’s not uncommon to forget to think about how to get paid until after the first few client projects are complete.

After a few weeks, in a scramble, a business owner usually turns to a manual process. This frequently looks something like putting together an invoice in Word, tracking the client name in an Excel list, and then entering what the client owes into QuickBooks. Then, owner and client alike go through extreme effort to create, send, receive and pay the invoice. Continue reading…

PaySimple CTO to Participate in CTA’s C-Level at Mile High

CLevel at Mile HighPaySimple’s CTO, Rod Saunders is participating in an event called C-Level at Mile High. This event is put on by the Colorado Technology Association and is a “Celebrity” auction that gives businesses a chance to network with several hundred industry leaders and many Colorado top executives.

CTA’s mission is to foster innovation and growth for Colorado’s information technology industry to compete on a global basis. As the voice of our state’s technology community, CTA connects member companies in our fields and builds recognition of the Colorado tech industry as a global leader through high-level business connections, providing avenues to develop our professional network, participating in legislative and regulatory advocacy, providing educational influence and support, and organizing events and business specific activities. C-Level Auction proceeds enable CTA to work on behalf of the technology community to keep Colorado’s business environment healthy for technology companies.
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Small Business Recession Survival Poem

To run a business that is small

Takes the greatest fortitude of all

With passion, sweat and my money it was built

But the recession seems determined to make it wilt

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Small Business Health Check Series Part 4: Giving Marketing a Boost

Small business owners frequently wear so many hats that they struggle to make time for marketing. Yet for a small business, finding new customers is almost always a top business challenge. So today in part 4 of our 4-part small business health check series, we are going to discuss some simple ways you can give your small business marketing a boost.

First, take some time for an assessment. What marketing tactics and programs have you tried over the last year? What worked and what didn’t? Is there something that you’d like to try again but in a slightly different manner? It’s a great time to take stock of past initiatives and proceed with those that work, and end those that didn’t produce real results for your business.

Now you’ve likely got some room to try out something new. It’s time to think about at least one new initiative you are going to try this year. Whether your budget is large, small or non-existent there are plenty of marketing programs to try out: Continue reading…

Eliminating Tasks That Waste Your Time & You Hate To Do: Small Business Health Check Part 3

One of the reasons you started your business was to have control over your time and to spend more time doing the things you love and are interested in. However, the rude awakening that many small businesses owners face is that when you start to run your own business there are many hats you must wear, and many of them feel like time-wasters and many are just simply no fun.

What to do? We all like to focus on starting the New Year fresh and anew. It’s a great idea to take this approach for your business as well and clean out the closet of those pesky tasks. Today in part 3 of our 4-part small business health-check series, we are going to take a look at identifying the time-sucking and non-value added things you spend your time on and how to minimize them.
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Small Business Health Tips – Part 2: Taking Charge of Your Cash Flow

In part two of our four-part small business health assessment series, we’ll be covering some simple steps you can take to have visibility into and control over your cash flow. While many small businesses report that cash flow strains are easing up a bit, we find that most don’t have proactive insight into their cash flow and even fewer express feeling “control” over their cash flow.

The first step is gaining insight. Using a software program is certainly easiest. Many receivables and accounting packages can help you get a leg up with their built-in reporting. But if you are still a spreadsheet lover, that’s ok too. You’ll want to put a report together for the last year that shows incoming and outgoing payments month by month. That might take a while to put together, but it’s worth it – and once you get it set up it’s easy to monitor each month going forward so you won’t be in the dark any more. Continue reading…

Accounts Receivable Automation Goes Mainstream

Accounts receivables automation is going mainstream according to a recent article published in Pymnts.com by Eric Remer. With only a small portion of small businesses in the services sector currently accepting credit cards and using electronic billing, the space is ripe for advancement. Late payment challenges along with customer demand for more flexible payment options are leading drivers of the increased demand for accounts receivable automation from small businesses. American Express, Chase, Western Union and Vantiv are a few of the large organizations taking advantage of this momentum to build long-lasting relationships with their small business customers.

Read the full article from Pymnts.com Continue reading…

Small Business Health Tips – Part 1: Knowing your customer’s DNA

If you aren’t in retail, the upcoming holidays can be a slower time for your business, which makes it the perfect time to get your business into tip top shape for an amazing start to 2012. We’ll be writing a four part series with a check list you can use to do a small business health assessment. Each checklist item will include some easy tips to get your business ready for a fabulous 2012.

Checklist Item #1: Do You Know Your Customer’s DNA?

Discovering Your Customer DNA. Take a look at your best customers, and those you tried to acquire but didn’t or that cancelled in the last year and see what the different categories have in common. Your customer DNA can involve all kinds of different data such as:

PaySimple Pledges Support for Small Business Saturday®

If you haven’t noticed, we here at PaySimple are big fans of small businesses. We believe they’re the lifeblood of the economy, and the main drivers of character, uniqueness and vibrancy in our local communities.

As part of our dedication to small business success, we are supporting Small Business Saturday. We are encouraging our employees and customers to shop at their local businesses on November 26 to help fuel small business growth.
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