Infographic: How small business owners use mobile technology

Posted by on Apr 11, 2012 in Mobile Payments | 22 Comments

Since our CEO, Eric Remer, was on a mobile payments panel at Bank Innovation a couple weeks ago, we’ve found ourselves discussing the usage of mobile technology by small business owners around the office a lot lately. We’ve mused over what the next big push will be, speculated over why many mobile payments platforms haven’t “taken off,” and predicted why many specifically many small business owners are not latching on to the technology.

But, rather than talking about how small businesses are not using mobile technology, and specifically mobile payments, let’s look at how they are using it. After compiling a few interesting (and some surprising) data points, we decided to put together a little infographic to better portray the data.

Click to enlarge

One of the most surprising stats is that small business owners will use their mobile devices to do business on average 21 times per day. That’s twice per hour for a ten hour work day. And, almost half of business owners believe that using mobile technology is critical for running a business, with 83 percent saying that mobile payments will be mainstream in the next four years. That data doesn’t exactly spell a mobile payments avoidance, but perhaps it is more the case that, at least in the large market of small business owners, the right product hasn’t been found yet.

How are you using mobile technology to run your business?

Sarah Jordan

Sarah Jordan

Sarah Jordan is currently the VP of Marketing for PaySimple and is responsible for the company's brand, product, and acquisition marketing. She has also previously led the company's product development, as well as business development strategy that helped PaySimple gain its first key enterprise partners, including American Express and Chase. From leading the charge in brand innovations to developing the company's acquisition KPIs, in her six years heading up the marketing team, she has mastered the strategic, tactical, and leadership skills necessary to grow the team from 1 to 8, and the company from 5 to 90 employees. Her leadership was critical in taking PaySimple from a fledgling company with a handful of clients to one of the country's leading SaaS solution providers for small businesses. Crafting many of the strategies behind the company's current direct, enterprise partner, and integrated partner channels -- the backbone of its acquisition -- her work will continue to generate revenue for the company for years to come. Sarah has BA in Business Administration, with concentrations in Economics, Marketing and International Business, from Carroll College in Helena, Montana.

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22 Comments

  1. WGP
    April 11, 2012

    Love this infographic. Pretty great information too. The 37% of small business owners using smartphones surprises me! Seems low.

    Thanks for the info!

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  22. Gerald Martin
    May 11, 2012

    WGP, I think some are still adapting to the change, or maybe they’re just too used to the technology that they’ve been using ever since they started up. If things are going to be like that, it’s going to look like they’re afraid of change, or something. It could also mean a missed chance of going into the mobile marketing side of things.

    = Gerald Martin, SEO Reseller =

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