Pitch Your Start-Up via the New York Times

Lisa Hephner

Pitch Your Start-Up via the New York Times

The New York Times is running a Make Your Pitch contest, in which it is inviting start-ups to submit video presentations promoting their current business, or an idea for a new business. The prize is being featured on the New York Times website, in their You’re the Boss blog. Winning entries will be reviewed by a business strategist who will offer advice to the business owner. One super-star entrepreneur and videographer will be selected for a regular column on the blog in which they chronicle their start-up journey.

To enter, create a 2 minute video pitch that explains your business or idea, highlights what makes it special and unique, and outlines how it will make money. (Watch the Make Your Pitch video for tips.) Upload the video to YouTube, and then email the link to MakeYourPitch@nytimes.com to enter.

The NYT rules state that to qualify as a “start-up” for this contest, “it doesn’t matter if you have an idea written on the back of a napkin or if you have a full-fledged business with customers and revenue. If your business model is unproven, we want to hear your story.” All videos that meet the submission guidelines will be linked from the New York Times Small Business Facebook Page where they will be fair game for comments, criticisms, and if you’re really lucky, angel investment offers.

Even if you’re not selected as a winner, the real value is leveraging the reach of the New York Times to get your story out. Submissions are being accepted until August 29, 2012. Why not Make Your Pitch today…

Lisa Hephner

Lisa Hephner

My name is Lisa, and I'm the Vice President of Knowledge, responsible for the management of corporate, product, competitor, marketplace, legal, and regulatory knowledge, and creation and dissemination of knowledge tools using these assets to PaySimple prospects, customers, employees, and partners.

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