Monthly Archives: February 2012

PaySimple wins Silver, Bronze for Customer Service

The PaySimple Customer Experience team won two customer service awards on Monday, February 27th, in the Sixth Annual People’s Choice Stevie Awards for Sales & Customer Service in Las Vegas, Nevada.

Leah Bowes, Director of PaySimple Customer Experience, won the Silver Stevie Award for Young Customer Service Professional of the Year, and the entire care team won Bronze for Customer Service Department of the Year in Computer Software.

“We were impressed by the level of competition in our categories, and privileged to have brought home two Stevie Awards for our efforts in customer care,” Leah said. “The whole experience has taught me so much about how other companies with like-minded goals provide the best support to their customers.”
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Come On Get Happy…To Be Successful

Many people think that being successful will make you happy. But what if it worked the other way around? Harvard psychologist and researcher Shawn Achor posits that it does. His theory is that the definition of success is in constant flux, so that if you equate happiness with success you’ll never find happiness. However, if you can be happy while pursuing success, then you’ll actually be more successful.

To learn more about this theory, watch Achor’s entertaining TED Talk, The Happy Secret to Better Work.

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The SMB forecast is cloudy (in a good way)

Isn’t the Internet handy? It gives us the ability to access free information from virtually anywhere, even from our pocket-sized super computers, formally known as cell phones. But what’s even greater than the free information is the universal access to our personal accounts for email, banking, and social networking from just about anywhere.

The impact of cloud computing is not limited to your personal life, though. Businesses use the cloud to manage critical operations such as customer relations, long-distance meetings and payment processing. Continue reading…

Guest Q&A: Big Small Brands founder Jen Barth shares her secrets to building a nonprofit brand

As part of our Philanthropy February campaign, I immediately thought of a friend and colleague, Jen Barth, who with a husband, two twin daughters, a dog and cat, and running her own business, finds the time to be a leader in grassroots education and children’s health reform.

I recently had the opportunity to interview Jen about what nonprofits, with limited resources and budget, can do to build their brands and connect with their supporters.

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4 ways community involvement can grow your business

Reaching out to volunteer for a nonprofit in your community can lead to opportunities and benefits that enhance your company’s long-term reputation while growing your business.

Sure, you’ll be contributing positively to society and spreading your brand awareness across the community. But you’ll probably also have some fun while networking to meet new leads and potential business partners.

Choose a charity you respect and admire that also coincides with your company’s values, and learn the benefits below for how helping others can help grow your business. Continue reading…

INFOGRAPHIC: The Late Payment Show

Almost half of small businesses consider late payments to be their single biggest pain point when it comes to cash flow. But with so many small businesses experiencing these annoying late payments on a monthly basis, it’s a wonder why the issue isn’t brought under the spotlight more often.

Check out this infographic that illustrates how chasing down those late payments can be as complicated as orchestrating your own late night show. Data was gathered from PaySimple’s October 2011 Small Business Pulse Survey.

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How to Get Started with Facebook Advertising for Free

Facebook is one of the fastest growing social media outlets. If your small business hasn’t engaged with it yet, then now is a great time to start because chances are your customers (and your competitors) are already there. Your first step should be creating a Page for your company on Facebook. Once you do that, you can start collecting “Likes” from your customers in the community, and interacting with them to foster brand loyalty, generate recommendations, and acquire new customers.

This post details resources you can use to get started with your first Facebook Business Page. Once you’ve done that, you can participate in the Facebook Small Business Boost program. You’ll need 50 “Likes” to be accepted into the program which offers $50 in free Facebook advertising to start and an additional $100 in free advertising if you can generate an additional 100 “Likes” by program’s end. Continue reading…

How to create a secure password

Today’s technology allows you to hold your life literally in the palm of your hand. Before I got out of bed this morning, I had already skimmed the morning news, checked my bank account, browsed my email and confirmed an upcoming airline flight.

All your most private information is stored on imaginary clouds that seem to be protected by passwords. But even as technology evolves, the methods hackers use to break into your personal information continue to advance as well. Continue reading…

How a father-daughter project grew into one of the most influential nonprofits in Social Media

Gabe O’Neill could have never predicted back in March 2008 that a father-daughter project would blossom into one of the most influential nonprofits in social media. Now – with a combined audience of about 50,000 Twitter followers and Facebook fans, and a network of more than 1.4 million followers through tweets donated by supporters – Mashable considers Kids Are Heroes to be the No. 4 must-follow nonprofit making a difference with social media.

It all started when Gabe’s daughter, MaryMargaret, approached him about building a website to help animals. “Why stop at animals?” asked Gabe, a software engineer in Maryland with an entrepreneurial spirit. “Why not help people too?” And that’s when the father-daughter duo came up with the concept for “Kids Are Heroes,” an organization dedicated to encouraging children to become leaders through community involvement. Continue reading…