Lisa Hephner

What Small Business Owners Need to Know About FICO Score 9

fico9As a small business owner, the ability to obtain low-rate credit is critical to your business success. Unfortunately, many small business owners find that credit decisions for their business are based on their own personal credit, not simply on the creditworthiness of their business—even if the business is incorporated.

The recently announced FICO® Score 9 is a change to the scoring algorithm that will likely...

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Lisa Hephner

9 Video Marketing Resources for Your Small Business

videoWatched any good online video lately? If you’re like most of your small business customers, the answer is probably “yes.” According to a recent Invodo report, VIDEO STATISTICS: THE MARKETER’S SUMMARY 2014, shoppers who view videos are 1.81 times more likely to buy than those who don’t. Additionally, the study reports that 90% of consumers watch online video, two thirds watch product videos when they encounter...

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Amanda Jurgens

Hate Making Collection Calls? Three Tips to Reduce Late Payments.

Does the thought of following up on unpaid invoices make you want to run for the hills? Do you picture yourself as Dog the Bounty Hunter every time you come across a late paying customer? Maybe you don’t mind the awkward conversation, but have seen the blow to your cash flow firsthand. You don’t have to accept late payments as a business owner. Here are 3 ways to put your business in control...

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Lisa Hephner

Answer: Your-Company Jeopardy

Question: What is a fun way to engage your small business customers?

 

ps_jeopardyFinding clever marketing and customer retention programs is an important part of helping your small business standout in the crowd. And, when that program can both promote your company and take advantage of something that is already popular with your customer base, you have a winner.
 
JeopardyLabs provides an easy-to-use online editor for creating your own jeopardy-like...

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Kristin Piccirillo

10 Productivity Hacks from Leading Entrepreneurs

What small business owner couldn’t use more time in the workday? More time to take care of clients, more time to build businesses, more time for anything that comes up. A recent survey shows small business owners believe not having enough time is one of the most difficult aspects of running a business -- in fact, one extra hour would be worth more than $500. Many of us yearn to be like those “super-efficient” people who seem to know some...

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